Are you spending way more time working in your business than working on your business?
Running a business is hard work, I know — I’ve been doing it for almost two decades. And the more time you have to spend on things like strategic planning, project management, launches, team management, marketing, drumming up new business opportunities, and the like, the less time you have to spend on actually helping your clients and generating revenue.
That’s where The House of Shadow comes in.
Hi there!
I’m Cameron Chapman, founder of The House of Shadow. I’ve been running my own business since my early 20s, primarily working as a writer, editor, marketer, and manager in the tech industry. On the side, I’ve been training as a coach, tarot reader, herbalist, Reiki practitioner, and intuitive healer. (It’s all about balance, right?)
I’m now taking everything I learned about scaling and growing a business in the tech industry and applying it to my real passion: new paradigm businesses that are looking to change the world. I’m here to help leaders find the time to focus on their passions by managing the operations, strategy, and growth plans that are taking up way too much of their time.
What can I help you with?
Think of me as your fractional biz operations director, chief marketing officer, and product manager all rolled into one. I can support you while you scale your business with everything from strategy sessions to project management to setting up your launches (I can even help with your copywriting!).
I’ve worked directly with founders of multi-million dollar businesses to strategize and plan their next product phases. I’ve worked on marketing campaigns that reached tens of thousands of people. And I’ve written content that has reached millions.
Here’s how we can work together
I adapt my packages for each client’s needs, but here’s a sampling of how we can work together.
Strategic Planning
Whether you’re interested in a one-off strategy and ideation session to pinpoint your next offer or want ongoing help to make sure that your strategic plans and goals a reality, I can help! Get clarity on where your business is going and how you’re going to get there!
Project Management
Whether you’re putting together a new course, publishing a book, creating a new coaching program, or even an entirely new product line, there are a lot of moving pieces to manage. I’ve managed a variety of projects, including everything from book publishing to course creation.
Marketing
I’ve created viral marketing campaigns, doubled email open and click rates, and worked with both freelance and staff writers. I can support your marketing strategy and planning, as well as dig into your copywriting and the execution of your marketing plan.
System Optimization
Systems can make or break your business. Setting up automated and manual systems for managing everything from invoicing to email welcome sequences to client onboarding makes everything run smoother. And beyond that, I can document all of those systems and SOPs.
Launch Management
Launches have a ton of moving parts, from marketing the launch to making sure the product is delivered seamlessly. I can support you in creating everything from free lead magnets to email campaigns to setting up affiliate programs to widen your reach beyond your own audience.
Goals & Reporting
Setting reachable goals, managing the progress on those goals to make sure you reach them, and reporting on that progress along the way are vital to growing your business in a sustainable way. I can help you set those goals and create reports along the way that go deeper than the raw data.
Let’s chat!
Schedule a free 20-minute call to see how we might work together!